With the globalization of markets, commercial competition has become increasingly fierce and sophisticated . Therefore, it becomes essential for companies to maximize their own image and that of its products/services on a timely and ongoing basis. For this reason, selecting carefully the communication agency to entrust this delicate task turns out to be very strategic.
What are the sets of criteria you should evaluate to make the right choice?
The current trend in the research and selection of communication agencies is to focus on structures able to develop integrated projects, that is able to provide services with high skills seamlessly both individual and of team work. An agency able to offer a perfect mix between traditional and unconventional tools, throughout the whole marketing process.
To achieve these results, and respond to customers’ needs and expectation with a with a solid response, the agency must be composed by a perfect mix of young talents and experienced managers, who, supported by a network of specialists carefully selected, such as Food Writers, Web & App developers, Bloggers, Photo & Video Producers, will instill their specific skills and boost the effectiveness of the strategies implemented.
Strengths: versatility and international insights
Another key pillar in the choice of the agency is the ability to respond quickly, flexibly and with measurable efficiency to the creative and operational needs of the customer, who must be aware they can rely on a partner by a streamlined, but versatile and highly professional structure, resulting in the right combination of quality of service, responsiveness and competitive costs.
Finally, just as a result of the markets globalization, the concept of internationalization is becoming increasingly important: in addition to multinational corporations, also small- to medium-sized businesses have a greater awareness that also tackling foreign markets can be a strong boost to growth. Consequently, communications agencies that manage to internationalize their own business by acquiring refined awareness and relevant experience, are resultantly better equipped and able to support their customers in this delicate transition, thereby optimizing the strategic choices for each individual market, without altering the main Customers’ Brand/Company assets.
Our approach: Around the line
In conclusion, the new challenge for advertising agencies is to be able to integrate themselves with the different souls of the most advanced approach to communication strategies, starting from the elaboration of a new product /service concept, to the planning of its communication strategy until you get to involve the user / consumer in the real experience of the use : basically, new communication agencies must have an “Around the Line” mental approach: in other words they must be able to adapt the communication through all the TOUCH POINTS in its planning, throughout the whole process of marketing.