{"id":1550,"date":"2023-05-16T15:41:28","date_gmt":"2023-05-16T13:41:28","guid":{"rendered":"https:\/\/senesidesigngroup.com\/progetto\/nescafe-dolce-gusto-btl-pos-materials\/"},"modified":"2023-05-16T15:46:25","modified_gmt":"2023-05-16T13:46:25","slug":"nescafe-dolce-gusto-btl-pos-materials","status":"publish","type":"avada_portfolio","link":"https:\/\/senesidesigngroup.com\/en\/progetto\/nescafe-dolce-gusto-btl-pos-materials\/","title":{"rendered":"Nescaf\u00e9 Dolce Gusto | BTL &#038; POS Materials"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:54px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1500\" height=\"617\" title=\"NGD_rilancio_2023_1\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_1.jpg\" alt class=\"img-responsive wp-image-1540\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_1-200x82.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_1-400x165.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_1-600x247.jpg 600w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_1-800x329.jpg 800w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_1-1200x494.jpg 1200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:64px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:32px;--awb-overflow:hidden;--awb-bg-color:#f4f4f4;--awb-bg-color-hover:#f4f4f4;--awb-bg-size:cover;--awb-border-radius:2px 2px 2px 2px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-bottom-small:10px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:13;--minFontSize:13;line-height:1.5;\">PROJECT<\/h4><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:#ff7f32;--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Brand:<\/strong> <span class=\"s1\">Nescaf\u00e9 Dolce Gusto<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Company:<\/strong> Nestl\u00e9<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Category:<\/strong> Beverage<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Market:<\/strong> Italy<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:#68d2df;--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>CATEGORY:<\/strong> <span class=\"s1\">In-store promotion<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"en\/project-portfolio\"><i class=\"fa-arrow-left fas button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\">Back to projects<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-padding-top:20px;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-bottom-small:10px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:13;--minFontSize:13;line-height:1.5;\">DESCRIPTION<\/h4><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Nescaf\u00e9 Dolce Gusto offers a wide choice of coffees, as if you were in a Caf\u00e9, with the possibility to customize each beverage and enjoy it just as you like it.<\/p>\n<p>For the 2023 relaunch, Senesidesign developed an impressive creative design for all the BTL and POSM to communicate all the plus of the brand offer and to enhance every single beverage by making the product shots the real heros of communication.<\/p>\n<\/div><ul style=\"--awb-size:17px;--awb-iconcolor:#68d2df;--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Floor display<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Promotional stand<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Promotional desk<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Ad-Print<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\"><div style=\"margin:-10px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-2 fusion-columns-total-4 fusion-gallery-layout-grid fusion-gallery-1\"><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_3.jpg\" data-title=\"NGD_rilancio_2023_3\" title=\"NGD_rilancio_2023_3\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_3.jpg\" width=\"735\" height=\"766\" alt=\"\" title=\"NGD_rilancio_2023_3\" aria-label=\"NGD_rilancio_2023_3\" class=\"img-responsive wp-image-1541\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_3-200x208.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_3-400x417.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_3-600x625.jpg 600w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_3.jpg 735w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_4.jpg\" data-title=\"NGD_rilancio_2023_4\" title=\"NGD_rilancio_2023_4\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_4.jpg\" width=\"735\" height=\"1000\" alt=\"\" title=\"NGD_rilancio_2023_4\" aria-label=\"NGD_rilancio_2023_4\" class=\"img-responsive wp-image-1543\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_4-200x272.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_4-400x544.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_4-600x816.jpg 600w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_4.jpg 735w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_2.jpg\" data-title=\"NGD_rilancio_2023_2\" title=\"NGD_rilancio_2023_2\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_2.jpg\" width=\"735\" height=\"1000\" alt=\"\" title=\"NGD_rilancio_2023_2\" aria-label=\"NGD_rilancio_2023_2\" class=\"img-responsive wp-image-1545\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_2-200x272.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_2-400x544.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_2-600x816.jpg 600w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_2.jpg 735w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2023\/05\/NGD_rilancio_2023_5.jpg\" data-title=\"NGD_rilancio_2023_5\" title=\"NGD_rilancio_2023_5\" 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class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":1540,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[75,81,71,76],"class_list":["post-1550","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_tags-btl-pos-en","portfolio_tags-nescafe-dolce-gusto-2-en","portfolio_tags-point-of-sales","portfolio_tags-punto-vendita-2-en"],"cp_meta_data":{"_wpml_word_count":["{\"total\":128,\"to_translate\":{\"en\":126}}"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_wpml_location_migration_done":["1"],"rs_page_bg_color":[""],"_fusion":["a:20:{s:4:\"fimg\";a:2:{s:5:\"width\";s:0:\"\";s:6:\"height\";s:0:\"\";}s:7:\"bg_full\";s:2:\"no\";s:14:\"display_header\";s:3:\"yes\";s:14:\"header_bg_full\";s:2:\"no\";s:17:\"slider_visibility\";s:51:\"small-visibility,medium-visibility,large-visibility\";s:12:\"main_padding\";a:2:{s:3:\"top\";s:0:\"\";s:6:\"bottom\";s:0:\"\";}s:15:\"content_bg_full\";s:2:\"no\";s:20:\"image_rollover_icons\";s:7:\"default\";s:9:\"bg_repeat\";s:7:\"default\";s:16:\"header_bg_repeat\";s:6:\"repeat\";s:14:\"displayed_menu\";s:7:\"default\";s:11:\"slider_type\";s:2:\"no\";s:9:\"wooslider\";s:1:\"0\";s:9:\"revslider\";s:1:\"0\";s:13:\"elasticslider\";s:1:\"0\";s:14:\"page_title_bar\";s:7:\"default\";s:17:\"content_bg_repeat\";s:7:\"default\";s:17:\"portfolio_sidebar\";s:15:\"default_sidebar\";s:19:\"portfolio_sidebar_2\";s:15:\"default_sidebar\";s:14:\"sidebar_sticky\";s:7:\"default\";}"],"_fusion_google_fonts":[""],"fusion_builder_status":["active"],"_yoast_wpseo_estimated-reading-time-minutes":[""],"_yoast_wpseo_primary_portfolio_category":["4"],"_thumbnail_id":["1540"],"_edit_lock":["1684244646:3"],"_edit_last":["3"],"_last_translation_edit_mode":["native-editor"],"avada_post_views_count":["691"],"avada_today_post_views_count":["1"],"avada_post_views_count_today_date":["21-05-2026"]},"yoast_head":"<!-- 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