{"id":789,"date":"2020-11-02T16:10:44","date_gmt":"2020-11-02T16:10:44","guid":{"rendered":"https:\/\/senesidesigngroup.com\/?post_type=avada_portfolio&#038;p=789"},"modified":"2020-11-02T16:44:36","modified_gmt":"2020-11-02T16:44:36","slug":"san-pellegrino-structural-packaging-design","status":"publish","type":"avada_portfolio","link":"https:\/\/senesidesigngroup.com\/en\/progetto\/san-pellegrino-structural-packaging-design\/","title":{"rendered":"San Pellegrino | Structural &#038; Packaging design"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:54px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1500\" height=\"617\" title=\"SPellegrino_cartone_1\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_1.jpg\" alt class=\"img-responsive wp-image-791\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_1-200x82.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_1-400x165.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_1-600x247.jpg 600w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_1-800x329.jpg 800w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_1-1200x494.jpg 1200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:64px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:32px;--awb-overflow:hidden;--awb-bg-color:#f4f4f4;--awb-bg-color-hover:#f4f4f4;--awb-bg-size:cover;--awb-border-radius:2px 2px 2px 2px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-bottom-small:10px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:13;--minFontSize:13;line-height:1.5;\">PROJECT<\/h4><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:#ff7f32;--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Brand:<\/strong> <span class=\"s1\">San Pellegrino<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Category:<\/strong> Beverage<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Market: <\/strong><span style=\"color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">International<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:#68d2df;--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>CATEGORY: <\/strong><span class=\"s1\">Structural &amp; Packaging design<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/en\/project-portfolio\/ \"><i class=\"fa-arrow-left fas button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\">Back to projects<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-padding-top:20px;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-bottom-small:10px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:13;--minFontSize:13;line-height:1.5;\">DESCRIPTION<\/h4><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\"><p>The cluster box (not the single bottle) is the sale unit in the USA market for S.Pellegrino. Thus the cluster carton box is the first packaging getting in contact with the US consumer in-store. Nevertheless, it presented some serious limits:<\/p>\n<\/div><ul style=\"--awb-size:17px;--awb-iconcolor:#68d2df;--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">\u00a0structural, protection and resistance issues; <\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">poor graphic design<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Through seamless teamwork with the Factory, Repro-house and Printer we designed a new octagonal cutter with rounded edges for a more modern, distinctive and functional (even more resistant) design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The chosen graphic design presents the following features:<\/span><\/p>\n<\/div><ul style=\"--awb-size:17px;--awb-iconcolor:#68d2df;--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Texture background with Thermae image to enhance visibility on shelf and to emphasize the unique historical and geographical values of the S.Pellegrino brand.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\"> Iconic shot of the bottle to inject strength and authenticity to the visual. Placed right on the rounded edge so that it is recognizable coming from the aisle.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Blue band to create a strong contrast from the shelf and to protect the carton from the dirty occurred during movement.\u00a0<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Last but not least, we supported the client during the printing setting stage to ensure the quality of the final result, before launching the production.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\"><div style=\"margin:-10px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-2 fusion-columns-total-2 fusion-gallery-layout-grid fusion-gallery-1\"><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_2.jpg\" data-title=\"SPellegrino_cartone_2\" title=\"SPellegrino_cartone_2\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_2.jpg\" width=\"735\" height=\"1000\" alt=\"\" title=\"SPellegrino_cartone_2\" aria-label=\"SPellegrino_cartone_2\" class=\"img-responsive wp-image-284\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_2-200x272.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_2-400x544.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_2-600x816.jpg 600w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_2.jpg 735w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_3.jpg\" data-title=\"SPellegrino_cartone_3\" title=\"SPellegrino_cartone_3\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_3.jpg\" width=\"735\" height=\"1000\" alt=\"\" title=\"SPellegrino_cartone_3\" aria-label=\"SPellegrino_cartone_3\" class=\"img-responsive wp-image-285\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_3-200x272.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_3-400x544.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_3-600x816.jpg 600w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/06\/SPellegrino_cartone_3.jpg 735w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":791,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[3],"portfolio_skills":[],"portfolio_tags":[46],"class_list":["post-789","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-packaging","portfolio_tags-featured"],"cp_meta_data":{"_wpml_word_count":["{\"total\":0,\"to_translate\":{\"en\":10,\"it\":10}}"],"fusion_builder_status":["active","active"],"_edit_last":["1"],"_edit_lock":["1604335370:1"],"portfolio_sidebar":["s:41:\"s:33:\"a:1:{i:0;s:15:\"default_sidebar\";}\";\";"],"portfolio_sidebar_2":["s:41:\"s:33:\"a:1:{i:0;s:15:\"default_sidebar\";}\";\";"],"slide_template":[""],"rs_page_bg_color":[""],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_last_translation_edit_mode":["native-editor"],"_fusion":["a:19:{s:4:\"fimg\";a:2:{s:5:\"width\";s:0:\"\";s:6:\"height\";s:0:\"\";}s:7:\"bg_full\";s:2:\"no\";s:14:\"display_header\";s:3:\"yes\";s:14:\"header_bg_full\";s:2:\"no\";s:12:\"main_padding\";a:2:{s:3:\"top\";s:0:\"\";s:6:\"bottom\";s:0:\"\";}s:15:\"content_bg_full\";s:2:\"no\";s:20:\"image_rollover_icons\";s:7:\"default\";s:9:\"bg_repeat\";s:7:\"default\";s:16:\"header_bg_repeat\";s:6:\"repeat\";s:14:\"displayed_menu\";s:7:\"default\";s:11:\"slider_type\";s:2:\"no\";s:9:\"wooslider\";s:1:\"0\";s:9:\"revslider\";s:1:\"0\";s:13:\"elasticslider\";s:1:\"0\";s:14:\"page_title_bar\";s:7:\"default\";s:17:\"content_bg_repeat\";s:7:\"default\";s:17:\"portfolio_sidebar\";s:15:\"default_sidebar\";s:19:\"portfolio_sidebar_2\";s:15:\"default_sidebar\";s:14:\"sidebar_sticky\";s:7:\"default\";}"],"_fusion_google_fonts":[""],"_thumbnail_id":["791"],"avada_post_views_count":["1439"],"avada_today_post_views_count":["1"],"avada_post_views_count_today_date":["26-05-2026"]},"yoast_head":"<!-- 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