{"id":849,"date":"2020-11-04T14:29:19","date_gmt":"2020-11-04T14:29:19","guid":{"rendered":"https:\/\/senesidesigngroup.com\/?post_type=avada_portfolio&#038;p=849"},"modified":"2020-11-04T14:29:19","modified_gmt":"2020-11-04T14:29:19","slug":"felce-azzurra-deodoranti-ambiente-brand-packaging-design","status":"publish","type":"avada_portfolio","link":"https:\/\/senesidesigngroup.com\/en\/progetto\/felce-azzurra-deodoranti-ambiente-brand-packaging-design\/","title":{"rendered":"Felce Azzurra Deodoranti Ambiente | Brand &#038; Packaging Design"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:54px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1500\" height=\"617\" title=\"Bombole_Felce_azzurra_1\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_1.jpg\" alt class=\"img-responsive wp-image-851\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_1-200x82.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_1-400x165.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_1-600x247.jpg 600w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_1-800x329.jpg 800w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_1-1200x494.jpg 1200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:64px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:32px;--awb-overflow:hidden;--awb-bg-color:#f4f4f4;--awb-bg-color-hover:#f4f4f4;--awb-bg-size:cover;--awb-border-radius:2px 2px 2px 2px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-bottom-small:10px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:13;--minFontSize:13;line-height:1.5;\">PROJECT<\/h4><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:#ff7f32;--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>Brand:<\/strong> Felce Azzurra<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>Company:<\/strong> Paglieri<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Trade:<\/strong> Home care<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Market:<\/strong> Italia<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:#68d2df;--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>CATEGORY: <\/strong>Branding &amp; Packaging design<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/en\/project-portfolio\/\"><i class=\"fa-arrow-left fas button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\">Back to projects<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-padding-top:20px;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-bottom-small:10px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:13;--minFontSize:13;line-height:1.5;\">DESCRIPTION<\/h4><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\"><p>Felce Azzurra, important brand of Paglieri Company, decides to restyle its line of Air Freshners.<\/p>\n<p>Client&#8217;s goal is to study a restyling of the whole range of Air Fresheners Aria di Casa in order to modernize the design, better communicate the product\u2019s plus and the scents (creating evocative images, despites strict constraints of the printing technique).<\/p>\n<p>We, therefore, worked on:<\/p>\n<\/div><ul style=\"--awb-size:17px;--awb-iconcolor:#68d2df;--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Cleaner and more essential Pack Template with a clear hierarchy of the messages<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Evocative images capturing the different atmospheres created by each scent, still feasible with the printing technique used.<\/div><\/li><\/ul><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><p>The new graphic design is later declined to the Electric Air Fresheners line, for which we designed the new line extension called \u201cAtmosfere di profumo\u201d.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\"><div style=\"margin:-10px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-2 fusion-columns-total-4 fusion-gallery-layout-grid fusion-gallery-1\"><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_2.jpg\" data-title=\"Bombole_Felce_azzurra_2\" title=\"Bombole_Felce_azzurra_2\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_2.jpg\" width=\"735\" height=\"513\" alt=\"\" title=\"Bombole_Felce_azzurra_2\" aria-label=\"Bombole_Felce_azzurra_2\" class=\"img-responsive wp-image-676\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_2-200x140.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_2-400x279.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_2-600x419.jpg 600w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_2.jpg 735w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_3.jpg\" data-title=\"Bombole_Felce_azzurra_3\" title=\"Bombole_Felce_azzurra_3\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_3.jpg\" width=\"735\" height=\"513\" alt=\"\" title=\"Bombole_Felce_azzurra_3\" aria-label=\"Bombole_Felce_azzurra_3\" class=\"img-responsive wp-image-677\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_3-200x140.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_3-400x279.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_3-600x419.jpg 600w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_3.jpg 735w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_4.jpg\" data-title=\"Bombole_Felce_azzurra_4\" title=\"Bombole_Felce_azzurra_4\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_4.jpg\" width=\"735\" height=\"600\" alt=\"\" title=\"Bombole_Felce_azzurra_4\" aria-label=\"Bombole_Felce_azzurra_4\" class=\"img-responsive wp-image-678\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_4-200x163.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_4-400x327.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_4-600x490.jpg 600w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_4.jpg 735w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_5.jpg\" data-title=\"Bombole_Felce_azzurra_5\" title=\"Bombole_Felce_azzurra_5\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_5.jpg\" width=\"735\" height=\"600\" alt=\"\" title=\"Bombole_Felce_azzurra_5\" aria-label=\"Bombole_Felce_azzurra_5\" class=\"img-responsive wp-image-679\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_5-200x163.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_5-400x327.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_5-600x490.jpg 600w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2020\/10\/Bombole_Felce_azzurra_5.jpg 735w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":851,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[3],"portfolio_skills":[],"portfolio_tags":[46],"class_list":["post-849","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-packaging","portfolio_tags-featured"],"cp_meta_data":{"_wpml_word_count":["{\"total\":0,\"to_translate\":{\"en\":10,\"it\":10}}"],"fusion_builder_status":["active","active"],"_edit_last":["3"],"_edit_lock":["1604500050:3"],"portfolio_sidebar":["s:41:\"s:33:\"a:1:{i:0;s:15:\"default_sidebar\";}\";\";"],"rs_page_bg_color":[""],"slide_template":[""],"portfolio_sidebar_2":["s:41:\"s:33:\"a:1:{i:0;s:15:\"default_sidebar\";}\";\";"],"_wpml_media_featured":["0"],"_wpml_media_duplicate":["1"],"_thumbnail_id":["851"],"_last_translation_edit_mode":["native-editor"],"_fusion":["a:19:{s:4:\"fimg\";a:2:{s:5:\"width\";s:0:\"\";s:6:\"height\";s:0:\"\";}s:7:\"bg_full\";s:2:\"no\";s:14:\"display_header\";s:3:\"yes\";s:14:\"header_bg_full\";s:2:\"no\";s:12:\"main_padding\";a:2:{s:3:\"top\";s:0:\"\";s:6:\"bottom\";s:0:\"\";}s:15:\"content_bg_full\";s:2:\"no\";s:20:\"image_rollover_icons\";s:7:\"default\";s:9:\"bg_repeat\";s:7:\"default\";s:16:\"header_bg_repeat\";s:6:\"repeat\";s:14:\"displayed_menu\";s:7:\"default\";s:11:\"slider_type\";s:2:\"no\";s:9:\"wooslider\";s:1:\"0\";s:9:\"revslider\";s:1:\"0\";s:13:\"elasticslider\";s:1:\"0\";s:14:\"page_title_bar\";s:7:\"default\";s:17:\"content_bg_repeat\";s:7:\"default\";s:17:\"portfolio_sidebar\";s:15:\"default_sidebar\";s:19:\"portfolio_sidebar_2\";s:15:\"default_sidebar\";s:14:\"sidebar_sticky\";s:7:\"default\";}"],"_fusion_google_fonts":[""],"avada_post_views_count":["1263"],"avada_today_post_views_count":["2"],"avada_post_views_count_today_date":["21-05-2026"]},"yoast_head":"<!-- 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