{"id":973,"date":"2021-01-05T12:05:48","date_gmt":"2021-01-05T12:05:48","guid":{"rendered":"https:\/\/senesidesigngroup.com\/?post_type=avada_portfolio&#038;p=973"},"modified":"2021-01-05T12:06:46","modified_gmt":"2021-01-05T12:06:46","slug":"nescafe-dolce-gusto-genio-s-in-store-promotion-senesidesign-group","status":"publish","type":"avada_portfolio","link":"https:\/\/senesidesigngroup.com\/en\/progetto\/nescafe-dolce-gusto-genio-s-in-store-promotion-senesidesign-group\/","title":{"rendered":"Nescaf\u00e9 Dolce Gusto GENIO S"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:54px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1500\" height=\"617\" alt=\"Nescaf\u00e9 Dolce Gusto GENIO S | In Store Promotion | Senesidesign Group\" title=\"NGD_Genio_1\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_1.jpg\" class=\"img-responsive wp-image-958\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_1-200x82.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_1-400x165.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_1-600x247.jpg 600w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_1-800x329.jpg 800w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_1-1200x494.jpg 1200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:64px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:32px;--awb-overflow:hidden;--awb-bg-color:#f4f4f4;--awb-bg-color-hover:#f4f4f4;--awb-bg-size:cover;--awb-border-radius:2px 2px 2px 2px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-bottom-small:10px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:13;--minFontSize:13;line-height:1.5;\">PROJECT<\/h4><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:#ff7f32;--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Brand:<\/strong> Nescaf\u00e9 Dolce Gusto<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Trade:<\/strong> Beverage<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Market:<\/strong> Italy<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:#68d2df;--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>CATEGORY:<\/strong> In-store promotion<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/portfolio-progetti\/\"><i class=\"fa-arrow-left fas button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\">Torna ai progetti<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-padding-top:20px;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-bottom-small:10px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:13;--minFontSize:13;line-height:1.5;\">DESCRIPTION<\/h4><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\"><p>By end of 2020, we designed a brand new communication toolkit for the launch of the new Nescaf\u00e9 Dolce Gusto Genio S machines.<br \/>\nThe new range is made up by 3 automatic models, characterized by innovation, design and quality: Genio S, Genio S Plus and Genio Touch.<\/p>\n<p>The goal was to develop POSM materials with a strong visual impact, modular and able to highlight the main features and plus of the 3 machines, helping consumer understanding the differences among the 3 models and thus guiding him\/her in the choice:<\/p>\n<p>To achieve it, we studied and designed an ad hoc toolkit with original, creative and functional shapes:<\/p>\n<\/div><ul style=\"--awb-size:17px;--awb-iconcolor:#68d2df;--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Mini-podium to showcase the machines with a flap on which we communicate all technical features and plus of each machine.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Promotional stand with strong visual impact for the Consumer Electronics Channel. The stand is fully made in paperboard, easy to build-up. On this material, the objective is to communicate the common features of the Genio machines.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Paper Collar to hang on the machines: for each machine we studied a cutter allowing us to directly communicate the promotion.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">For Shop Window exposition we designed an impactful structure made up by 2 huge cutouts of the machines and of some mugs, a mini-podium and a big background panel capturing the campaign imposing colour palette and tagline.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">On pack-sticker to communicate the promo price<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Consumer Leaflet with plus and features of the 3 machines<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\"><div style=\"margin:-10px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-2 fusion-columns-total-6 fusion-gallery-layout-grid fusion-gallery-1\"><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_2.jpg\" data-title=\"NGD_Genio_2\" title=\"NGD_Genio_2\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_2.jpg\" width=\"480\" height=\"564\" alt=\"Vetrina GENIO S\" title=\"NGD_Genio_2\" aria-label=\"NGD_Genio_2\" class=\"img-responsive wp-image-959\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_2-200x235.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_2-400x470.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_2.jpg 480w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_3.jpg\" data-title=\"NGD_Genio_3\" title=\"NGD_Genio_3\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_3.jpg\" width=\"480\" height=\"281\" alt=\"Collarino Genio S\" title=\"NGD_Genio_3\" aria-label=\"NGD_Genio_3\" class=\"img-responsive wp-image-961\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_3-200x117.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_3-400x234.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_3.jpg 480w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_4.jpg\" data-title=\"NGD_Genio_4\" title=\"NGD_Genio_4\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_4.jpg\" width=\"480\" height=\"688\" alt=\"Isola Genio S\" title=\"NGD_Genio_4\" aria-label=\"NGD_Genio_4\" class=\"img-responsive wp-image-963\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_4-200x287.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_4-400x573.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_4.jpg 480w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_5.jpg\" data-title=\"NGD_Genio_5\" title=\"NGD_Genio_5\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_5.jpg\" width=\"480\" height=\"547\" alt=\"Leaflet Genio S\" title=\"NGD_Genio_5\" aria-label=\"NGD_Genio_5\" class=\"img-responsive wp-image-965\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_5-200x228.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_5-400x456.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_5.jpg 480w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_6.jpg\" data-title=\"NGD_Genio_6\" title=\"NGD_Genio_6\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_6.jpg\" width=\"480\" height=\"830\" alt=\"Podio\" title=\"NGD_Genio_6\" aria-label=\"NGD_Genio_6\" class=\"img-responsive wp-image-967\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_6-200x346.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_6-400x692.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_6.jpg 480w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_7.jpg\" data-title=\"NGD_Genio_7\" title=\"NGD_Genio_7\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_7.jpg\" width=\"480\" height=\"423\" alt=\"Isola Completa Genio S\" title=\"NGD_Genio_7\" aria-label=\"NGD_Genio_7\" class=\"img-responsive wp-image-969\" srcset=\"https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_7-200x176.jpg 200w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_7-400x353.jpg 400w, https:\/\/senesidesigngroup.com\/wp-content\/uploads\/2021\/01\/NGD_Genio_7.jpg 480w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 545px, (min-width: 640px) 717px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><div 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