Descrizione Progetto
DESCRIPTION
Purina EMENA decides to launch a new sub-brand of GOURMET (cat wet petfood) with unique recipes, 100% with natural ingredients: GOURMET Nature’s Creations.
For the first inspirational stage to engage the European markets we have designed not only a BTL and POS toolkit for the launch but also the visual identity for the first 2 references of the range: Sauce in stick (snack) and raw Mini-Filets.
The pack-concept we designed captures in a simple yet effective way the 2 key messages of Nature’s Creations:
Naturalness of the ingredients, enhanced by premium still-life shots on a white marble desk (modern and pure).
Superior Taste, through way of presenting the final product recalling an haute-cuisine style, in line with the GOURMET brand mood.
