Vital Proteins

PROJECT

  • Brand: Vital Proteins

  • Settore: Healthcare

  • Mercato: Italy
  • CATEGORY: In-store promotion

DESCRIPTION

Vital Proteins launches in Italy the new range of collagene supplements.

Senesidesign designed the creative toolkit for the communication materials for the launch of all references in the Italian market.

The objective of the project was to design a minimalist graphic which could recall the products packaging and able to communicate the pluses of each reference.
The final deliverables were:

  • Floor display with different structures
  • Exclusive on shelf display on both Pharmacies and large-scale retail trade (especially Esselunga)
  • Products Catalogue
  • Informing material for doctors and pharmacists
  • Consumer Leaflet and portasample
  • Cubes for shop windows
  • Ad-prints