Mio Back to school

PROJECT

  • Brand: Mio
  • Company: Nestlé
  • Area: Baby Food

  • Market: Italy

  • CATEGORY: In-store promotion

DESCRIPTION

On the occasion of the new Minions 2 movie, Nestlé MIO has launched a special Back to School contest with the movie funny yellow characters: 100 Minions branded kick scooters at stake, plus many different Minions cards to cut out.

Senesidesign has developed the creative design for all the in-store communication tools to boost visibility both on shelf and out-of-shelf.

  • Crowner display for Formaggino Mio

  • We studied a cutter for the scooter display

  • Poster
  • Wobbler
  • Leaflet