DESCRIPTION
For the launch of the new range of CANDY kitchen appliances, Senesidesign has design the creative concept for the HERO videos, as well as for all SHORT-CUT versions. The goal has been to create a simple, fresh and intuitive storytelling, with no need for a voice-over, just like the new hOn technology of all new Candy kitchen appliances. The HERO videos storytelling, while still staying true to the main narrative structure, had to be adaptable to 3 different sets of appliances and declinable to the different SHORT-CUT videos, highlighting specific features of each new kitchen appliance. Once we had defined the Creative Concept and the different storytellings, we had designed the 3 Storyboards for the HERO videos that had been used as guidelines for the Shooting, for which we had been Creative Supervisors.
When the shooting phase was finally over, we had creatively supervised the post-production with the development of the scripts for each HERO video, on top of all the SHORT-CUT versions.
Here below the links to the 3 Candy HERO videos:
– https://www.youtube.com/watch?v=FJemmMT7d-E
