DESCRIPTION
Educational YouTube video Campaign
Purina, petfood leader in Switzerland, since 2016 has officially declared to
engage in 10 different social topics, investing all resources and energies
needed to accomplish them by 2023.
Within this vision, the“Amis pour la vie” project comes to life to involve both
parents and children with educational activities and materials aiming at
teaching children all that’s important to know on our 4-legged friends.
In order to support Purina in pursuing this ambitious goal we designed 5 mini-
episodes of educational videos for a YouTube Campaign:
