PROJECT

  • Brand: Aquolina

  • Category: Body care

  • Market: Italy

DESCRIPTION

Aquolina is a well-known brand of Paglieri Company that has developed a wide range of body care products with irresistible perfumes inspired by the Food world.

Client goal is to restyle the whole range image in order to modernize the brand visual identity, better communicate the natural scents while creating a clearer differentiation amongst the different varieties.

For these reasons we’ve focussed on:

  • Cleaner and more essential Pack Template with a clear hierarchy of the messages
  • Linear and minimal shape design
  • Creation of graphic patterns for the backgrounds, different for every variety according to the scent and making the Hero ingredient the real protagonist. Illustrated and minimalist style, coherent with the new pack concept.