PROJECT

  • Brand: Chanteclair Professional
  • Company: Real Chimica S.r.l.
  • Settore: Homecare

  • Mercato: Italia
  • CATEGORY: Packaging Design

DESCRIPTION

Chanteclair Professional is the line of professional detergents, specifically formulated to ensure top performance on the toughest stains.

The company identified the need to renew the packaging design of the range to enhance shelf impact, highlight the strengths of each product while improving the differentiation within the range.

With this goal in mind, our team developed a new packaging design that features a more modern look and feel, consistent with the product’s positioning and allowing an effective differentiation among each product, by highlighting its specific strengths.

A total of 6 references have been developed:

  • Sgrassatore
  • Forni & Grill
  • Antimuffa
  • Disincrostante

  • Vetri

  • Acciaio

  • Igienizzante