Cleo | Packaging design

Cleo is a range of products for body beauty and care of the Paglieri Company.

The objective was to capture through the packaging a new concept for the brand: “skin as smooth and scented as a petal”

The packaging visual identity we designed captures and expresses the 4 key concepts of the product:

Highlight the range benefits, creating a conceptual bond between the perfume and the smoothness of the petals and the promise of this formula on the skin.
Emphasize the concept of “skin as smooth as a petal”, thus injecting a strong identity to each variety of the range.
Underpin the specific benefit of each variety
Capture the product’s creamy texture