PROJECT

  • Brand: Corona

  • Company: AbInBev

  • Settore: Beverage

  • Mercato: Italia

  • CATEGORY: In-store promotion

Back to projects

DESCRIPTION

Senesidesign developed the creative concept for the communication toolkit of the POS materials and digital assets, as well as managed the new tailor-made contest for Corona @ Carrefour Italia, dedicated to all #Corona beer lovers.

The contest was based on an Instant-Win mechanics, to win a Corona branded Ice Bucket every day while taking part to the final draw to win a 3.000 € Carrefour Card.

For this project, we handled:

  • Creative Key visual of the promo

  • BTL & POS materials to promote the promo such as totem, poster, wobbler, slim, crowner

  • Development of the graphics asset for the contest participation platform

  • Drafting of the regulations and ministerial procedures