Dixi Medical Adv campaign & webdesign

PROJECT

  • Brand: Dixi Medical

  • Sector: Healthcare

  • Market: US

  • CATEGORIA: Adv campaign & webdesign

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DESCRIPTION

Dixi Medials entrusted Senesidesign for the creative design of the awareness campaign on drug-resistant epilepsy to inform patients of all possible alternative options that could help them keeping seizures under control and thus allowing them to eventually have a normal life.

Senesidesign developed two creative routes which share the same graphic template (essential, modern, uncomplicated, straightforward, with positive colour palette and clean font types with reassuring lines) but with two different copywriting styles:

  • Empowering headline “BE THE LEADER OF YOUR SEIZURES”: short and direct, encourages and talks to all different targets (by age and gender) creating a strong and memorable slogan for the campaign.
  • Mirror neurons headline: by using perception verbs like “imagine”, “feel”, “enjoy” we want our target to “feel and see” the happiness of a life where their epilepsy is eventually under control. In this version, the Key Words of the headline are in a darker colour to create a second assertive message. In this case, each creativity has its specific headline, adapted to the specific target addressing, captured by the Key Visual.

Since both creative routes have been appreciated by the client, Senesidesign took care of the creation of all digital assets (video and static posts) to run a social media campaign with an A-B test on both creativities.

At the same time, Senesidesign also developed the creative design and HTML implementation of the www.itsyourepilepsy.com web site with a special attention to the UX:

  • Easy navigation through different areas of the menu
  • Positive and friendly design
  • Making scientific content accessible with the support of a straightforward and intuitive design (imagery, icons, balance between text-image)