PROJECT

  • Brand: Felce Azzurra

  • Company: Paglieri

  • Trade: Home Care

  • Market: Italia

  • CATEGORY: Branding & Packaging Design

DESCRIPTION

Felce Azzurra, an important brand of Paglieri Company, decides to create a new line of scented candles.
The objective is to study a new packaging design for the box (included cutter) and the sleeve customizing the candle.

The box is designed with 2 windows, one on top to allow the consumer smelling the candle’s scent and one of the pack front to see the customization of the candle jar.

The candle sleeve is designed with geometrical and floral patterns (allowing a better tolerance when printing) capturing the scents of each candle and the magic atmosphere they create.