Project Description

PROJECT

  • Brand: Feliz

  • Trade: petfood

  • Market: Switzerland

  • CATEGORY: In-store promotion

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DESCRIPTION

Sales Activation and Visibility in-store.
For Purina FELIX Switzerland we designed a Sales Activation Concept for in-
store, involving different touchpoints across above and below the line with an
integrated approach.

The creative key visual we designed for the promotion is capturing both the
fun and mischievous character of the Felix cat and the vivid “summertime”
mood.

The POS toolkit included:

  • Fix-a-form on pack
  • Sampling tower

  • Totem

  • Consumer brochure with a discount voucher
  • Stopper on-shelf
  • Ad-print @CoopZeitung