Nescafé Dolce Gusto GENIO S | In Store Promotion

PROJECT

Brand: Nescafé Dolce Gusto
Trade: Beverage
Market: Italy

CATEGORY: In-store promotion

DESCRIPTION

By end of 2020, we designed a brand new communication toolkit for the launch of the new Nescafé Dolce Gusto Genio S machines.
The new range is made up by 3 automatic models, characterized by innovation, design and quality: Genio S, Genio S Plus and Genio Touch.

The goal was to develop POSM materials with a strong visual impact, modular and able to highlight the main features and plus of the 3 machines, helping consumer understanding the differences among the 3 models and thus guiding him/her in the choice:

To achieve it, we studied and designed an ad hoc toolkit with original, creative and functional shapes:

Mini-podium to showcase the machines with a flap on which we communicate all technical features and plus of each machine.
Promotional stand with strong visual impact for the Consumer Electronics Channel. The stand is fully made in paperboard, easy to build-up. On this material, the objective is to communicate the common features of the Genio machines.
Paper Collar to hang on the machines: for each machine we studied a cutter allowing us to directly communicate the promotion.
For Shop Window exposition we designed an impactful structure made up by 2 huge cutouts of the machines and of some mugs, a mini-podium and a big background panel capturing the campaign imposing colour palette and tagline.
On pack-sticker to communicate the promo price
Consumer Leaflet with plus and features of the 3 machines