Project Description

Nescafé Dolce Gusto GENIO S | In Store Promotion | Senesidesign Group


  • Brand: Nescafé Dolce Gusto

  • Trade: Beverage

  • Market: Italy

  • CATEGORY: In-store promotion

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By end of 2020, we designed a brand new communication toolkit for the launch of the new Nescafé Dolce Gusto Genio S machines.
The new range is made up by 3 automatic models, characterized by innovation, design and quality: Genio S, Genio S Plus and Genio Touch.

The goal was to develop POSM materials with a strong visual impact, modular and able to highlight the main features and plus of the 3 machines, helping consumer understanding the differences among the 3 models and thus guiding him/her in the choice:

To achieve it, we studied and designed an ad hoc toolkit with original, creative and functional shapes:

  • Mini-podium to showcase the machines with a flap on which we communicate all technical features and plus of each machine.
  • Promotional stand with strong visual impact for the Consumer Electronics Channel. The stand is fully made in paperboard, easy to build-up. On this material, the objective is to communicate the common features of the Genio machines.
  • Paper Collar to hang on the machines: for each machine we studied a cutter allowing us to directly communicate the promotion.
  • For Shop Window exposition we designed an impactful structure made up by 2 huge cutouts of the machines and of some mugs, a mini-podium and a big background panel capturing the campaign imposing colour palette and tagline.
  • On pack-sticker to communicate the promo price
  • Consumer Leaflet with plus and features of the 3 machines