Project Description

Nescafé Dolce Gusto Ispirazione italiana

PROJECT

  • Brand: Nescafé Dolce Gusto
  • Trade: Beverage

  • Market: Italia

  • CATEGORY: in-store promotion

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DESCRIPTION

The wide coffees and beverages offer of the Nescafé Dolce Gusto brand is
enriched every year with new varieties to always inject innovation within the
range.
In 2019 Nescafé Dolce Gusto launches a new range of Espresso called
“Ispirazione Italiana”: Espresso Neaples, Espresso Rome and Espresso Milan.
Senesidesign designs the communication toolkit to support the launch with
the objective to underpin the key concepts of the new line extension:

  • Italian creativity
  • Quality and Taste from the different regions/cities
  • Premiumness

An in-store promotional stand is designed for the Large-Organized-
Distribution, made up by different elements, all easy to build-up and in
paperboard. This promotional in-store stand communicates not only the new
range but also the whole range of capsules of the NDG brand.