DESCRIPTION
Nescafé Dolce Gusto wants to launch the new PICCOLO XS machine.
So we designed an in-store stand that could adapt to the Consumer Electronics (CE)
contest (on-shelf and out-of-shelf), to Malls’ Galleries as well as to the Large-
Organized-Distribution.
The in-store stand we designed with great communicative impact is made up
by modular elements, entirely realized in carton and easy to build-up only by
one person.
To support the launch we designed as well a toolkit of on-shelf materials for a
coherent and consistent communication both out and on-shelf.
