Project Description


  • Brand: Nescafé Gold

  • Trade: Bevarage

  • Market: Italy

  • CATEGORY: in-store promotion



Nescafé launches its new soluble vegetal beverages: oat & coffee and almond & coffee.
The veggy alternative to traditional cappuccino, lactose free and with Vegan European Certification.

Senesidesign has developed the graphic design for all the communication materials (both external and internal) to support the launch on the Italian Market aiming at conveying the new products key concepts:

  • naturally lactose-free
  • soluble vegetable beverages WITH COFFEE
  • communicate the 2 different flavours on the same communication tools

Senesidesign has designed also special cutters for the POS materials (stopper and totem).