DESCRIPTION
OPTIFIBRE is a range of supplements source of soluble fiber that helps promote gut health for those who suffer from diarrhea and constipation.
For the launch campaign of Optifibre, Nestlé Health Science has chosen, one more time, Senesidesign.
The communication objective was to design unique, harmonious and engaging creativity, in line with the consumer target and that could be easily applied on all digital campaign assets.
Cartoon characters have been designed for the probiotic bacteria “Lactobacillus rhamnosus GG” and for the prebiotic fiber Guar Gum. The 2 characters are both green colored to underpin their positive contribution to gut health. The “Natural shield” that creates around the gut keeps “bad” bacteria away while ensuring protection.
The campaign KV has been applied and adapted to the whole communication toolkit:
