PINK SUGAR | ADV CAMPAIGN

PROJECT

  • Brand: Pink Sugar
  • Company: Selectiva S.p.a

  • Sector: Body Care

  • Market: U.S.A.

  • CATEGORY: In store promotion

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DESCRIPTION

Pink Sugar is one of Selectiva’s Perfume brands, most loved by young girls thanks to its irresistible sugary notes.

Senesidesign was called to design the creative ADV for the launch of Pink Sugar RED VELVET EdT in the U.S.A. Market.

The communication goals were:

  • Capture the GOURMAND character of RED VELVET EdT
  • Express the celebrative mood of the launch period (xmas holidays)
  • The model expression, body language and outfit should communicate Passion, Romanticism and Irony
Pink Sugar | Adv
Pink Sugar | ADV Campaign Social