PROJECT

  • Brand: Sunic

  • Category: Beverages

  • Market: Iran

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DESCRIPTION

Alifard Co wants to launch a new orange juice with a premium positioning under its Sunich brand which already offers a wide range of juices, nectars and analcoholic fruit beverages. 

The new and premium concept to express on the pack is that this is 100% freshly-squeezed orange juice (with no concentrated juices).

The packaging visual identity we designed captures these 3 key concepts of the product: 

  • Freshness: still-life shot of the orange with its green leaf beaded with small droplets of water. 

  • Premiumness: gold laminated background.

  • Essential nature: minimal graphic template, extremely clean and essential, like the product itself.