DESCRIPTION
Web-spot for the social media.
Laurastar is an International Swiss brand for steam irons with boiler both for
professional and domestic use. What makes Laurastar’s iron so unique is its
dry micro-fine steam with hygenizing effect, protecting clothes’ fibers and
making them last longer.
The use of iron in the new generations is decreasing. Laurastar has therefore
the need to communicate effectively and successfully with this specific target.
For this reason we designed a web-spot for social media and with a
graphic style, tone of voice that could speak to young parents (25-40 years),
that specific target we identified as receptive to Laurastar unique benefits.
